2014 at Mr. President, London

I was part of a small creative team at Mr. President, over a two month period.

The project was to reimagine the global masterbrand site, which also has around 15 specific market variations, in light of the brand’s new strategic imperatives.

Through extensive desk research, I expanded the range of user research documentation to cover the wider spectrum of audiences that Martini had identified, to inform user journeys and ultimately page scamps and wireframes, in collaboration with the wider team.